Digital Strategy
WHAT KIND OF SUPPORT DO I PROVIDE?
Paid
Paid media: Social advertising, programmatic, native advertising, digital media, PPC / AdWords, influencers, and more.
Organic
Organic channels: SEO / search, social media, trust marketing, community development, customer engagement, and more.
Content
Content marketing: Blogging, thought leadership, sales enablement, infographics, video marketing, and more.
Methodology
How do we work together?
1. Discovery
I'll analyze your website, content, social, email, and other marketing assets, develop or enhance buyer personas, and map a buyer's journey for each persona.
2. Recommendations
Next, I'll present my recommendations to your team and collaborate with them to develop a documented roadmap and SMART goals to guide your digital marketing efforts.
3. Execution
Finally, we implement the roadmap, and I provide support where your team needs it, from content creation, to media buying, sales enablement, reporting, and more.
Projects / Consultation
Ideal as a short-term solution; typical projects include executing marketing campaigns, developing content strategies, researching buyer personas, and other projects.
- On-Demand Expertise
- Minimum 5 Hours
- No Contract Required
Retainers / On-Going
Structured for long-term engagements with regular activities (e.g. social, blogging, lead gen); or situations where internal teams need on-going support.
- Guaranteed Availability
- Minimun 20 Hours
- Hours Roll Over