Buyer Research
WHAT KIND OF SUPPORT DO I PROVIDE?
Customer Research
Buyer personas: Customer interviews, internal interviews, market research, social listening, NPS surveys, and more.
Real-Time
Digital footprint: Social listening, brand monitoring, customer surveys, community engagement, and more.
Third Party Data
Customer profiles: Market research, survey data, prospect lists, demographics, psychographics, and more.
Methodology
How do we work together?
1. Discovery
First I'll assess the available data, review won/lost deals, and develop a strategy for acquiring the information you need from first or third party sources.
2. Research
Next, I'll compile data from whatever sources are required into formal documentation and syncretize the data into key takeaways.
3. Presentation
Finally, I'll present my findings and all the supporting data as well as practical recommendations for how to best apply the insights to grow your business.
Projects / Consultation
Ideal as a short-term solution; typical projects include buyer persona development or enhancement, surveys, or research projects.
- On-Demand Expertise
- Minimum 5 Hours
- No Contract Required
Retainers / On-Going
Structured for long-term engagements with regular activities (e.g. NPS surveys, market research, etc); or situations where internal teams need on-going support.
- Guaranteed Availability
- Minimun 20 Hours
- Hours Roll Over